SOW Evangelism mobilizes and motivates the entire church to “do the work of the evangelist.” In the past, evangelistic efforts only involved or incorporated a small group of people within the life of the church. SOW allows everyone in the church to get involved in a concerted effort to reach the lost.
God designed the church to work together to fulfill the Great Commission. “So Christ himself gave the apostles, the prophets, the evangelists, the pastors and teachers, to equip his people for works of service, so that the body of Christ may be built up until we all reach unity in the faith and in the knowledge of the Son of God and become mature, attaining to the whole measure of the fullness of Christ. Ephesian 4:11-13